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Posts Tagged ‘Guerilla Marketing’

Reverse graffiti used for advertising

Graffiti, completely legal and a way to clean up your city instead of deface it?  Yes it is possible and it is called reverse graffiti.  Reverse graffiti is basically cleaning dirt in a certain shape, symbol or word to form something recognizable.  The main tools used by reverse graffiti artists are stencils and hydro powered washers. [...]

Flash Mobbing as Guerilla Marketing

Marketing plans can take on many tactics to meet the end goal.  One of the most interesting and CREATIVE forms  of marketing used within a plan is Guerilla Marketing.  It is unconventional, un-expected, and in many cases, unusual.  It utilizes existing items related to the campaign in an unexpected ways which are typically located in public places. [...]