New Division will Specialize in Strategic Brand Films and Commercials

NEWPORT BEACH, Calif., Jan 20, 2012 (BUSINESS WIRE) — OC Creative Media announced recently that it is launching a new division called Sparkhouse. Sparkhouse is a video marketing company that specializes in the development of strategic brand films. Strategic brand films are designed to provide another tool for company messaging by engaging viewers in a compelling fashion, thereby creating audiences for companies.

OC Creative Media was founded in Orange County in 2004 and works with such clients as Forever 21, Entrepreneur Media, Armstrong Gardens, XFX and AviiQ. OC Creative Media is a full service video marketing and media production agency focused on creating consumer conversations. The company model is based on video-featured websites driven by content and powered by open and free flowing conversation to create brand awareness and engagement.

OC Creative Media features creative heads from the prestigious USC School of Cinematic Arts as well as the FilmEd Academy of the Arts.

“We are very excited about launching Sparkhouse,” said Torrey Tayenaka, CEO and Co-Founder. “We will bring together our expertise in the art of filmmaking with an intuitive grasp of the digital world. Sparkhouse will tailor branded films and commercials with bold storytelling, high quality production values, and innovative engagement.”

Sparkhouse recently developed a new video campaign promoting the attributes of Nissan’s NV line of Commercial Vehicles.

Consumer consumption of video has grown dramatically with the explosion of social media. Over 3 billion videos are viewed a day and YouTube alone reached over 700 billion play views in 2010.

“Many companies now recognize that with the growth in popularity of video content on social media and mobile devices, they are going to need something that stands out and truly engages their customers. We are looking to partner with companies that want to take full advantage of this amazing medium and build an audience,” said Tayenaka.

OC Creative Media has a long history of creative recognition including a 2010 Silver Addy for Best Interactive Media, A Gold Addy for Best Cinematography for Dice products and a Bronze for Best Sound Design.

About Sparkhouse

Sparkhouse is based in Newport Beach, CA. For additional information email info@thesparkhouse.com or call 949-292-3835. www.thesparkhouse.com