If you are like me and were working this morning at 1:30 am you may have noticed that your favorite Pandora radio station stopped playing… since we all support our favorite artists I also can assume all of you pay for a premium pandora account ( no commercials and no “are you still listening” ) So as you can imagine I was surprised to hear Jose Gonzales abruptly stop in the middle of a song. I was prompted with a notice informing me that the player had been updated and that my Pandora player was now out of date. With quick refresh I was back up and running with no noticeable changes to the player…. until I took closer look at the control panel and discovered Twitter and Facebook connect! as well as Email to a friend and Gift to a friend.
All four options allow for either a song or a station to be shared, emailed or tweeted with a quick click on an icon. As we have said before, Social Media and Social Network marketing is the wave of the future. Consumers want to engage in their media and advertising so we must adapt! Look for big things from Pandora I truly believe that this will really help boost their profits.
Just imagine I click share to my facebook just once and over 1000 of my network see Pandora as well as the band or station! Good luck to Pandora, and to everyone else start thinking of how you can promote your business through social networks, because if you don’t you are going to be left behind.