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OC Creative Media Takes Gold for Cinematography at ADDY AwardsOC Creative Media Takes Gold for Cinematography at ADDY Awards
OC Creative Media Takes Gold for Cinematography at ADDY Awards

Costa Mesa, Calif., April 18, 2011—OC Creative Media, a full-service video marketing, advertising and media production agency, was recently awarded Gold at the district ADDY competition for Best Cinematography from the American Advertising Federation. They will now represent Orange County on the national stage in San Diego, CA on June 4th 2011.

The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year. The Orange County ADDY competition brought together the best local talent to recognize and reward creative excellence in the art of advertising.

The award-winning video features legendary Southern California skateboarder Kevin Skibba and was part of a series for DICE Electronics called Music Driven Lifestyles. It can be viewed here.

“This video was all about connecting DICE with their consumers on an emotional level,” says Torrey Tayenaka, co-founder and CEO of OCCM. “We wanted to capture the essence of Skibba through the lens. He’s a worry-free skateboarder, living the dream, giving back to what has given him so much.”

The video was published on YouTube and on the DICE website and has nearly 20,000 views to date.

The DICE Electronics Music Driven Lifestyles video series features various interesting people and how music has affected their lives. Viewers were then encouraged to submit their own home video with the same theme for a chance to win prizes.

About OC Creative Media
OC Creative Media is a full service video marketing, advertising and media production agency that creates real conversations around brands. Committed to constantly driving brand awareness and promotion through the social web, OCCM is nimble and up to date with the best cutting-edge technology.

Founded in 2004, OCCM features creative heads from the prestigious USC School of Cinematic Arts as well as FilmEd Academy of the Arts. For more information on OCCM, please visit Facebook and YouTube.

About the 23rd Annual ADDY Awards
Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in the local ADDY competition is the first step toward winning a national ADDY.

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