Nitto tires hosted a press event where we invited some of the top names in car and tire journalism to test the new Nitto Motivo tires. We wanted to share with the world the responses and reactions of real drivers who got to put the tires through tests including intense technical driving, water, handeling, and breaking. To accomplish what was needed we combined both On-location video styles as well as testimonial video styles. These videos were then shared on Nitto’s website, Youtube channel, and Facebook page.
Nitto Tire is driven by passion and innovation. We create tires for those who are enthusiastic about their vehicles. We always strive to anticipate and drive consumer trends by supporting emerging markets before they are mainstream, helping them grow and driving the market forward.
Our tire sizing, tread patterns and tire compounds combine modern aesthetics with cutting-edge technology. This technology has helped us create some of the most radical-looking tire designs on the market today. These memorable designs are the result of state-of-the-art development, quality engineering and rigorous testing procedures.
By incorporating computer-modeled designs for road noise reduction and a program that aids in enhancing dynamic contact points while driving, our engineers successfully identify and counteract undesirable tire responses in a variety of driving conditions. In addition, the tested technological advances in polymer tread compounds allow our engineers to deliver truly high-quality tires that provide extended tread life, improved traction on both wet and dry roads and inspire driver satisfaction.