OC Creative Media has created Luma Comfort’s entire product video marketing series for their new 2012 line of products. Our goal with product videos was to close the deal when it comes to ecommerce product sales. The product launch included 3 high end misting fans, 3 evaporative coolers, and a clear ice machine. To better focus on the high level of features that Luma Comfort product’s offer we chose to create seven Hosted Product Videos. With this style we were able to quickly explain very technical aspects of the product as well as show off the best features in a creative and entertaining way. Luma Comfort is featuring these videos on their Youtube Channel, Website, as well as their distributors / retailers websites.