OC Creative Media

OC Creative Media Launches Multi-Platform Video Campaign for Fashion Juggernaut Forever 21

torrey — Wed, 15 Jun 2011 19:01:27 +0000

Newport Beach, Calif., June 15, 2011—OC Creative Media, an innovative video production studio and marketing agency, recently launched a unique, large-scale, multi-platform video blitz to promote the opening of Forever 21’s flagship store at the Beverly Center in Beverly Hills, Calif.

As one of the most successful retail brands in the nation, Forever 21 is known for offering of-the-moment fashions and accessories in a trendy shopping environment. “Forever 21 is a very hip, fun brand and they wanted that portrayed visually. They demanded perfection and we delivered—on time, every time,” says David Joseph Falossi II, co-founder and Chief Creative Officer of OCCM.

The specialized series was designed for massive release through a variety of high-profile outlets. Digital billboards displayed the videos in Time Square in New York City, on Sunset Boulevard in Los Angeles and on the first-ever video wall installed in the new Forever 21 store. Tens of thousands of screaming fans enjoyed the videos at the Staples Center during this year’s star-studded Wango Tango mega-concert event sponsored by KISS FM.

“There’s no reward quite like seeing your work on a stage as big as Times Square,” Falossi says. “The lights and the amount of people watching create an energy that’s really thrilling.”

The stylish, cutting-edge campaign also included video advertising showcased on monitors throughout the Beverly Center and an online release through the Forever 21 Lifestyle channel (Life.Forever21.com). For more information, watch the OC Creative Media/Forever 21 Case Study video, here. [http://www.youtube.com/watch?v=Ofc2Y-stufc]

About OC Creative Media
Founded in 2004, OC Creative Media is a youthful Newport Beach, Calif.-based video marketing, advertising and media production agency. The company creates innovative films for high-profile brands and spices them up with the cinematic skills that founders David Joseph Falossi II, Torrey Tayenaka and Brandon Cammell picked up while attending the prestigious USC School of Cinematic Arts. For more information on OCCM, please visit occreativemedia.com, Facebook and YouTube.

About Forever 21, Inc.
Headquartered in Los Angeles, Calif., Forever 21 is a specialty retailer of women’s and men’s clothing and accessories known for offering the hottest and most current fashion trends at a great value to consumers. The company’s model of fast fashion works by keeping the store exciting with fresh merchandise offerings brought in daily. The retailer operates over 450 stores in the United States, with international operations in Canada and Japan. For more information please visit Forever21.com.

2011 OC Creative Media Demo Reel

torrey — Tue, 14 Jun 2011 17:33:14 +0000

We are proud to release our 2011 OC Creative Media Demo Reel. This reel is jam packed with award winning marketing campaigns. As of now we have received Six Addy Awards from the Ad Federation and have our fingers crossed for more at nationals scheduled for the end of June.

In this Demo we have videos from some of our favorite clients including XFX, AMD, Entrepreneur, DICE Electronics and more! Looking forward to seeing a lot more clients in our next demo since we already have so many great ones for the next year!

Thanks to everyone for being a part of these campaigns, I am so proud of all of them and appreciate all the hard work that has gone into them by each and everyone of you.

OC Creative Media Builds Orange County Film Studio

torrey — Sat, 04 Jun 2011 01:06:09 +0000

We are proud to announce the building of our very own Cyclorama Sound Studio in beautiful orange county California. We decided it was about time that there was a professional grade studio built in the orange county area and took it into our own hands to make it happen!
We recently added over 3,000 sq ft to our offices in Costa Mesa to break ground on our first studio.
Check back for more pictures as we proceed!
Grand Opening party coming soon.

Wall Frame is up!

Starting to see the Arch

Starting to see some panels- and Jonathan for size.

Getting Close! looks like a studio.

Finally have the corner done! - Almost done.

OC Creative Media Takes Bronze for Interactive Online Campaign at ADDY Awards

torrey — Tue, 19 Apr 2011 00:48:09 +0000

Costa Mesa, Calif., April 18, 2011—OC Creative Media, a full-service video marketing, advertising and media production agency, was recently awarded the Bronze OC ADDY for Best Interactive Online Campaign from the American Advertising Federation.

The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year. The Orange County ADDY competition brought together the best local talent to recognize and reward creative excellence in the art of advertising.
The award-winning campaign is a branded web series for XFX, a cutting-edge graphics card company. The XFX Secret Weapon Series has been viewed online hundreds of thousands of times—watch it here.

“We wanted to combine entertainment with classic gaming plots and themes and create characters that XFX customers can relate to,” says David Faloss II, co-founder and creative director at OCCM. “For this video to be really fun and generate the most conversation and engagement online, we knew we’d have to make it as real as possible.”

OCCM created Facebook pages, YouTube accounts, and gamer tags for each character of the web series, allowing consumers to organically interact with the brand long before the launch of the first episode. The plot is based around the theft of XFX’s flagship product, the 5970 graphics card. To garner even more buzz, OCCM actually posted a 5970 on eBay, leading viewers to believe perhaps the heist was real. The blogosphere lit up with conversation and the bidding on the “stolen” graphics card reached nearly $1 million.

From the buzz created by the viral video and gorilla marketing OCCM launched a web series and micro site title “XFX Secret Weapon.” The branded films have reached hundreds of thousands of views since being launched on Youtube and Facebook.

In all, the multifaceted campaign included: a viral teaser, a six-episode web series, an online commercial, an interactive microsite, character Facebook accounts, and cross-brand marketing with e-retailer Newegg.com. The campaign’s case study is now on youtube – watch it here.

About OC Creative Media
OC Creative Media is a full service video marketing, advertising and media production agency that creates real conversations around brands. Committed to constantly driving brand awareness and promotion through the social web, OCCM is nimble and up to date with the best cutting-edge technology.

Founded in 2004, OCCM features creative heads from the prestigious USC School of Cinematic Arts as well as FilmEd Academy of the Arts. For more information on OCCM, please visit Facebook and YouTube.

About the 23rd Annual ADDY Awards
Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in the local ADDY competition is the first step toward winning a national ADDY.

OC Creative Media Takes Bronze for Sound Design at ADDY Awards

torrey — Tue, 19 Apr 2011 00:43:23 +0000

Costa Mesa, Calif., April 18, 2011—OC Creative Media, a full-service video marketing, advertising and media production agency, was recently awarded the Bronze OC ADDY for Best Sound Design from the American Advertising Federation.

The award-winning video is the third episode of an interactive branded web series hosted by XFX, a cutting-edge graphics card company. Secret Weapon: Who are the Good Guys can be viewed here. The sound design for this episode was very specialized with specific gamer references integrated throughout to further strengthen the branded message.

“XFX customers are gamers so we wanted make sure they could relate and interact with the series,” says Torrey Tayenaka, co-founder and CEO of OCCM. “We included gaming archetypes, sound effects, sound tracks and styles to help the viewer connect with the brand on a whole new level.”

The video was distributed through YouTube, Twitter, Facebook and on the XFX website, and to date has nearly 63,700 views.

Founded in 2004, OCCM features creative heads from the prestigious USC School of Cinematic Arts as well as FilmEd Academy of the Arts. For more information on OCCM, please visit Facebook and YouTube.

OC Creative Media Takes Gold for Cinematography at ADDY Awards

torrey — Tue, 19 Apr 2011 00:41:07 +0000

Costa Mesa, Calif., April 18, 2011—OC Creative Media, a full-service video marketing, advertising and media production agency, was recently awarded Gold at the district ADDY competition for Best Cinematography from the American Advertising Federation. They will now represent Orange County on the national stage in San Diego, CA on June 4th 2011.

The award-winning video features legendary Southern California skateboarder Kevin Skibba and was part of a series for DICE Electronics called Music Driven Lifestyles. It can be viewed here.

“This video was all about connecting DICE with their consumers on an emotional level,” says Torrey Tayenaka, co-founder and CEO of OCCM. “We wanted to capture the essence of Skibba through the lens. He’s a worry-free skateboarder, living the dream, giving back to what has given him so much.”

The video was published on YouTube and on the DICE website and has nearly 20,000 views to date.

The DICE Electronics Music Driven Lifestyles video series features various interesting people and how music has affected their lives. Viewers were then encouraged to submit their own home video with the same theme for a chance to win prizes.

Founded in 2004, OCCM features creative heads from the prestigious USC School of Cinematic Arts as well as FilmEd Academy of the Arts. For more information on OCCM, please visit Facebook and YouTube.

OC Creative Media Takes Silver for Interactive Commercial at ADDY Awards

torrey — Tue, 19 Apr 2011 00:37:43 +0000

Costa Mesa, Calif., April 18, 2011—OC Creative Media, a full-service video marketing, advertising and media production agency, was recently awarded the Silver OC ADDY for Best Interactive Media Internet Commercial from the American Advertising Federation. They have advanced and will represent Orange County in the national competition in San Diego, CA on June 4th 2011.

The award-winning commercial features the latest 3D technology from XFX, a cutting-edge graphics card company. XFX Radeon HD 6870: Keeping it Real 3D can be viewed here. The video showcases the XFX technology through the latest 3D Medal of Honor video game.

“We were thrilled when we were asked to create a commercial for the XFX Radeon HD 6870,” says Torrey Tayenaka, co-founder and CEO of OCCM. “Since it’s one of the first ever 3D gaming graphics cards, we wanted viewers to feel the same excitement and emotion they feel while playing 3D games.”

The video was distributed through YouTube, Twitter, Facebook and on the XFX website, and to date has nearly 50,000 views.

Founded in 2004, OCCM features creative heads from the prestigious USC School of Cinematic Arts as well as FilmEd Academy of the Arts. For more information on OCCM, please visit Facebook and YouTube.

About the 23rd Annual ADDY Awards
Conducted annually by the American Advertising Federation (AAF), the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in local ADDY competition is the first step toward winning a national ADDY.

Discount Dance Supply Teams with OC Creative Media for Online Video Marketing

torrey — Sat, 12 Feb 2011 01:34:47 +0000

Los Angeles, CA – Discount Dance Supply Hired OC Creative Media to create an online video marketing campaign that targeted the growing video audience. “Kids are always on their lap tops or cell phones looking at different videos on facebook and YouTube. We wanted to expand our marketing past photo shoots for our catalog and web site and reach out to a new audience through videos; in effect, we wanted to bring the DDS motto ‘we know dance’ to life,” stated DDS CEO Brian Hill.
OC Creative Media worked with Discount Dance Supply’s internal marketing team to create a video series that featured New York City Ballet’s Principal Dancer, Ashley Bouder and former So You Think You Can Dance contestant Stephen ‘tWitch’ Boss. The video series contains a high energy entertaining dance video that combines both tWitche’s popping / hip hop dance style with Ashley’s traditional Ballet Style. Videos to follow included a behind the scenes video, interviews of both tWitch and Ashley, as well as a few mini featurettes.
OC Creative Media is known for encouraging their clients to provide social content to consumers ”being socially productive and providing your consumers with content they want, really pays off. It allows everyone to interact with your brand you dont have to be pushing product 100% of the time to sell. You gain followers and loyalty by providing your consumers with something they want.” stated OC Creative Media CEO Torrey Tayenaka.

This is not the only video series that Discount Dance Supply and OC Creative Media will be doing together there are already plans for another set of videos to be released sometime in the next few months.

The City of Irvine takes advantage of the power of video in their new online marketing campaign

torrey — Fri, 28 Jan 2011 20:02:38 +0000

The city of Irvine teamed with the Irvine Chamber of commerce has launched a new website http://www.destinationirvine.com This video was created to promote the city or Irvine as a destination city for Tourism, Meetings, Groups, Sporting Events and Business. This website features photography, articles, todos and videos ( created by OC Creative Media Inc. ) These videos can be seen on Destination Irvine’s website as well as their youtube channel http://www.youtube.com/destinationirvine -

The Irvine Chamber of Commerce approached OC Creative Media wanting a creative, entertaining and interactive way to promote the city of Irvine online. Video was the perfect match – OC Creative Media created three specifically targeted videos promoting the city as a tourist, a meeting and events, as well as a sporting event destination.

This campaign is growing in success as the videos gain views via youtube, facebook, twitter as well as many other social media sites.

XFX Video Campaign Wins 2010 w3 Gold Award

torrey — Mon, 24 Jan 2011 06:29:20 +0000

OC Creative Media Inc. is proud to announce that our XFX Domination campaign is a 2010 w3 Awards – Gold Winner.
Working together with Crisp Brand Agency we created this video for internal promotion of XFX products.

This video was used in an internal promotional event to launch XFX’s new products for 2010 as well as new brand theme.
The video was a great success and helped with the launch of the extremely popular XFX Secret Weapon web-series, also produced at OC Creative Media Inc.